Smarter Data Agent is an advanced software application and service designed to acquire, authenticate, filter, format and queue for output, most types of electronic message or data. Foremost among the variety of applications that can benefit from Smarter Data Agent are television stations looking for an easy and cost effective way to relay time-sensitive data for display anywhere onscreen as a ticker-style text crawl, animation, roll or other graphic. Digital signage or other types of workstations may also be configured to receive the same messages or data. Smarter Data Agent is a unified software platform that is comprised of a number of interactive modules. Each has its own function that works in concert with the others to produce an easy-to-use, powerful and full-featured social media solution for broadcasters.